Uplift Nutrition Enters into Agreement with Manufacturers’ Representative, Impact Food Sales Corp

ROY, Utah, June 22, 2009 –UpLift Nutrition, Inc. (www.upliftnutrition.com) (UPNT-BB) announces signing an agreement with Impact Food Sales Corp for non-exclusive representation for the sale of its products (primarily All-Day Energy Spray) to the retail trade (grocery, drug, mass, retail and wholesale) throughout the United States.

All-Day Energy Spray’s retail sales representation will be headed by Matt Roundy.

More About Matt Roundy:

Matt Roundy has over 27 years experience in retail sales. Matt began his career in 1981 as a merchandiser with his fathers company “Roundy and Skinner”, which sold general merchandise to the retail grocery trade.

In 1983-1985 he spent two years selling imported goods to convenience stores and small independent drug stores in the Western United States. In 1985-1996 he worked in the “In Store” Bakery-Service Deli business as an Executive Sales Manager for Progressive Marketing.

In 1996 Matt started his own Brokerage firm, Impact Food Sales, and became the largest “In Store” Bakery-Service Deli Brokerage firm in the State of Utah servicing the intermountain West. The Albertson’s account took him across the country following every Albertsons distribution center.

In 1997 he began representation of Lofthouse Foods as a new company to the “In- Store” Bakery. Initial Lofthouse annual sales were $350,000. Over the next two years Impact Food Sales increased sales to 15 million. While giving Lofthouse national exposure through the distribution at all Albertsons divisions. Some other lines represented: Rich’s Bakery, Labrea Breads, Maple Leaf, Schwans, Tyson, Nestles and DPI. Matt and his team built Impact Food Sales into a multi-million dollar business.

In 2007 Matt sold Impact Food Sales to Acosta Sales and worked as a consultant until Sept. 2008. Since then Matt has been enjoying his family and hobbies.

Character: Matt’s strengths are his honesty, integrity and building a strong cohesive team with high standards. He seeks opportunities in challenging himself and is results driven.

Education: LDS Business College and Utah State.
Hobbies: skiing, hiking, boating, biking, golfing and anything outdoors.
Happily married with three children.